Puravie
Overview
Puravie is a personal care brand crafted by BioShades, offering skincare solutions that blend natural ingredients with visible results. Our
mission was to position Puravie as a leading wellness brand in the digital space, combining strategy, creativity, and performance.
Objectives
- Optimize all social media platforms for maximum visibility
- Establish a clear and engaging brand voice
- Create monthly content that reflects product benefits and seasonal trends
- Promote awareness and trust through influencers
- Drive conversions via paid campaigns
Our Approach
- Platform Optimization: Refreshed profile bios, highlights, and visual grids across Instagram and Facebook.
- Monthly Content Planning: Developed themes focused on oily skin care, product benefits, and daily routines.
- Creative Content Production:
- Lifestyle photoshoots highlighting real-use scenarios
- Reels that educate and entertain, such as “skincare myths” and “routine tips”
- Product-focused carousel designs that align with the brand's minimalist aesthetic
- Influencer Marketing: Collaborated with micro-influencers in Saudi Arabia to showcase product authenticity and real results.
- Media Buying: Executed targeted campaigns focusing on reach, engagement, and website traffic.
- Reports & Analysis: Delivered monthly reports to refine targeting and enhance content performance.
