Overview
MUP is one of Egypt’s top pharmaceutical providers. We supported their mission of public health awareness and digital accessibility.
Objectives
Raise product awareness for OTC and pharma lines
Deliver educational content around symptoms and solutions
Reinforce trust through clear visual messaging
Our Approach
Content pillars focusing on health topics and prevention
Visual breakdowns of key products and their benefits
Strategic social campaign calendar
Storytelling video for Zinc Olive to spread awareness and creating buzz for it on social media
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