Overview
Puravie is a personal care brand crafted by BioShades, offering skincare solutions that blend natural ingredients with visible results. Our mission was to position Puravie as a leading wellness brand in the digital space, combining strategy, creativity, and performance.
Objectives
Optimize all social media platforms for maximum visibility
Establish a clear and engaging brand voice
Create monthly content that reflects product benefits and seasonal trends
Promote awareness and trust through influencers
Drive conversions via paid campaigns
Our Approach
Platform Optimization: Refreshed profile bios, highlights, and visual grids across Instagram and Facebook.
Monthly Content Planning: Developed themes focused on oily skin care, product benefits, and daily routines.
Creative Content Production:
Influencer Marketing: Collaborated with micro-influencers in Saudi Arabia to showcase product authenticity and real results.
Media Buying: Executed targeted campaigns focusing on reach, engagement, and website traffic.
Reports & Analysis: Delivered monthly reports to refine targeting and enhance content performance.