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Puravie – KSA

Overview

Puravie is a personal care brand crafted by BioShades, offering skincare solutions that blend natural ingredients with visible results. Our mission was to position Puravie as a leading wellness brand in the digital space, combining strategy, creativity, and performance.

Objectives

Optimize all social media platforms for maximum visibility

Establish a clear and engaging brand voice

Create monthly content that reflects product benefits and seasonal trends

Promote awareness and trust through influencers

Drive conversions via paid campaigns

Our Approach

Platform Optimization: Refreshed profile bios, highlights, and visual grids across Instagram and Facebook.

Monthly Content Planning: Developed themes focused on oily skin care, product benefits, and daily routines.

Creative Content Production:

  1. Lifestyle photoshoots highlighting real-use scenarios
  2. Reels that educate and entertain, such as “skincare myths” and “routine tips”
  3. Product-focused carousel designs that align with the brand's minimalist aesthetic

Influencer Marketing: Collaborated with micro-influencers in Saudi Arabia to showcase product authenticity and real results.

Media Buying: Executed targeted campaigns focusing on reach, engagement, and website traffic.

Reports & Analysis: Delivered monthly reports to refine targeting and enhance content performance.