Overview
Jannaty empowers Egyptian women by producing handmade products that reflect the cultural essence of Egypt. We translated this storytelling into a vibrant digital journey.
Objectives
Promote authentic Egyptian craftsmanship
Drive sales and product recognition
Visually narrate stories of the women behind the brand
Our Approach
Rich, culture-driven visuals and reels
Product lifestyle shoots and artisan interviews
Consistent monthly content with heritage themes
Targeted paid campaigns to local and diaspora audiences