Overview
Cleo Foods specializes in rice and corn cakes crafted for a health-conscious audience. We helped position their new product lines as the go-to snack for busy, active lifestyles.
Objectives
Launch new mini rice cake product
Position Cleo as a functional, everyday snack
Increase awareness among fitness and school-goers
Our Approach
Content strategy tied to lifestyle moments (gym, lunchbox, post-workout)
Reels showcasing snack ideas, ingredients, and benefits
Influencer seeding in the fitness and parenting sectors
Paid campaigns targeting gym lovers and young families