Broker App

Broker App

Overview

Broker App is a real estate platform designed to connect property owners, seekers, and agents seamlessly. The app empowers users to browse, list, and manage property details effortlessly, offering an intuitive map feature and full control over pricing and listing info. Our goal was to position Broker App as a modern, easy-to-use solution for real estate needs in Egypt and the GCC, using creative content, media buying, and platform optimization.

Objectives

Launch the app and drive installations

Create awareness around app features and benefits

Establish a consistent, professional brand presence

Build trust with audiences through informative content

Increase user engagement and in-app actions

Our Approach

Platform Optimization: Set up and fine-tuned Facebook and Instagram profiles with localized bios, CTA buttons, and brand-aligned visuals.

Monthly Content Plan: Created educational and promotional content addressing app benefits for both property seekers and owners.

Creative Content Production:

1. Motion videos introducing key features (Map, Listing Control, Contact Options)
2. Infographics on how to use the app
3. Reels with real-estate tips and mock scenarios

Media Buying:

1. Launched install campaigns targeting tech-savvy users and real estate investors
2. Retargeted video viewers with promotional offers (e.g., free trial)
3. Performance Reports: Delivered detailed monthly breakdowns of ad results, installs, and audience behavior to enhance campaign strategy

Results

110K+ reach in first month of launch campaign

2.3x increase in engagement compared to previous months

Boosted install rate by 60% through optimized paid ads

Increased message interactions and direct contact conversions by 60%